The best industrial
design firms and companies.
This is list of the top 10 industrial design companies worldwide in no particular order. It includes our leading competitors. We invite prospective clients to compare their estimates with our complete suite of industrial design and product development services competitively priced to turn your ideas into reality.
1. General Populace
general populace. is a top product design and development studio that advocates for accessible, well-designed products for all. This leading industrial design company has pioneered a product development subscription service aimed at transforming clients' ideas into reality. Their approach to product design and development life cycles is uniquely tailored for startups, ensuring a seamless journey from concept to market.
2. Pininfarina
Pininfarina, headquartered in Turin, Italy, is renowned as a premier design firm specializing in luxury and grand luxury vehicles, as well as product design. Since its establishment in 1930, Pininfarina has consistently pushed the boundaries of automotive and product design, focusing on modernization, aerodynamic efficiency, and timeless aesthetics. The firm's portfolio exemplifies its commitment to innovation and excellence, with enduring partnerships within the automotive industry, including a nearly 70-year collaboration with Alfa Romeo.
3. IDEO
IDEO is a global design and innovation company known for its human-centered approach to solving complex challenges. With offices worldwide, including its headquarters in California, IDEO collaborates with organizations to create impactful solutions across industries such as healthcare, technology, and consumer goods. IDEO's expertise spans design thinking, digital innovation, and organizational design, aiming to foster creativity and drive positive change. Through a blend of empathy, creativity, and experimentation, IDEO helps clients navigate uncertainty and achieve meaningful outcomes that improve lives and inspire innovation.
4. Ziba Design
Ziba, a consulting firm based in Portland, Oregon, is recognized for its expertise in design and innovation strategy. Founded in 1984, the firm collaborates closely with clients to develop visionary products and experiences that resonate in today's dynamic market. Ziba's multidisciplinary approach combines research, design thinking, and business strategy to create meaningful and impactful solutions across various industries, from consumer electronics to healthcare. With a focus on human-centered design and sustainability, Ziba helps organizations navigate complex challenges and achieve transformative outcomes through thoughtful and strategic design interventions.
5. Fuseproject
Fuseproject, based in California, is a renowned design and innovation firm that blends creativity with purpose. Specializing in creating holistic experiences across product, brand, and digital realms, Fuseproject collaborates closely with clients to bring meaningful solutions to life. Led by renowned designer Yves Béhar, the firm is celebrated for its human-centered approach and commitment to sustainable design practices. Fuseproject's portfolio spans diverse industries, from technology and healthcare to lifestyle and consumer goods, reflecting its dedication to shaping a more connected and impactful future through thoughtful design.
6. Ammunition
Ammunition Group, headquartered in California, is a prominent design and innovation firm known for its strategic approach to creating impactful products and experiences. Led by founder Robert Brunner, the firm collaborates closely with clients to develop compelling designs that resonate in today's market. Ammunition Group's expertise spans across various industries, including consumer electronics, lifestyle products, and furniture, aiming to enhance user experiences through thoughtful and functional design solutions. With a focus on innovation and craftsmanship, the firm consistently delivers distinctive and market-leading designs that inspire and endure.
7. Teenage Engineering
Teenage Engineering, a creative studio and electronics manufacturer based in Sweden, is renowned for its innovative approach to audio and music technology. Founded by Jesper Kouthoofd, the company is celebrated for its stylish and user-friendly synthesizers, audio equipment, and accessories. Teenage Engineering designs products that blend cutting-edge technology with Scandinavian design principles, emphasizing portability, simplicity, and versatility. With a commitment to pushing creative boundaries, Teenage Engineering continues to inspire musicians and creators worldwide with its unique and intuitive product offerings.
8. Aruliden
Aruliden is a design agency based in New York City, renowned for its innovative approach to product and brand design. Founded by Rinat Aruh and Johan Liden, the agency combines strategic thinking with creativity to develop distinctive and meaningful solutions for clients. Aruliden specializes in creating compelling product experiences and brand identities that resonate in today's competitive market. With a focus on craftsmanship and user-centric design, Aruliden helps brands connect with their audiences through thoughtful and impactful design solutions that enhance brand value and user engagement.
9. Designworks
Designworks, a global design consultancy and subsidiary of BMW Group, specializes in creating innovative solutions for diverse industries. Headquartered in California with studios worldwide, Designworks collaborates closely with clients to deliver cutting-edge designs that balance aesthetics with functionality. Known for its expertise in automotive, transportation, and product design, Designworks blends creativity with engineering prowess to shape the future of mobility and user experiences. With a commitment to craftsmanship and sustainable design principles, Designworks helps brands differentiate themselves in competitive markets through impactful and visionary design solutions.
10. Frog Design
Frog Design specializes in creating innovative solutions at the intersection of design and technology. Based in California, Frog Design collaborates with clients to develop user-centric products and experiences that resonate in today's digital landscape. With a focus on human-centered design, Frog Design helps businesses across various industries transform their ideas into impactful realities through strategic innovation and creative expertise.
OUR MISSION
Empowering startups,
one design at a time.
Each year, approximately 30,000 new products enter the market, with a staggering 95% meeting failure, as highlighted by Clayton Christensen, a Harvard Business School professor. For startups, a failed product can spell the end.
That's why general populace. was born—to help you swiftly launch your product at a fraction of the cost, so you can find out if there's a market for your solution.
Good products, period.
We get it, creating a good product can feel daunting. Let's face it, finding a design studio that truly understands your sense of urgency and your startups' needs is hard.
general populace. makes it easy. We've been in your shoes. We know what it takes because we design good products, period.
WHO WE ARE
Genuine people, period.
With 20 years of design and startup know-how between us, we're a group of designers and entrepreneurs who really get what it takes to create products that kickstart businesses.
SEB GOMEZ-PUERTO
Managing Director
Design-first founder who created General Populace as the "go-to" product development company for others to turn their ideas into reality. Sebastian has worked with Ammunition Group and Pininfarina to develop products for his past ventures. He holds an MBA from Babson College and an MA in Industrial Design from SCAD.
AREF ZEBIAN
GERMÁN MONETTI
Industrial Designer
Germán specializes in delivering meaningful and nuanced experiences to consumers. His empathetic approach to design results in thoughtful innovation using insights and market trends to help guide the design process. He is constantly curious and always eager to deep-dive into whatever niche industry may come his way.
EZRA DEPREE
Industrial Designer
Ezra brings creativity and technology together to create innovative solutions. With expertise in product development from concept to manufacturing, he has a proven track record of successful projects. Ezra’s collaborative approach and problem-solving skills set him apart. He also enjoys motorsports, outdoor adventures, and traveling.
PRESS
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GERMÁN MONETTI
Industrial Designer
Germán specializes in delivering meaningful and nuanced experiences to consumers. His empathetic approach to design results in thoughtful innovation using insights and market trends to help guide the design process. He is constantly curious and always eager to deep-dive into whatever niche industry may come his way.
EZRA DEPREE
Industrial Designer
Ezra brings creativity and technology together to create innovative solutions. With expertise in product development from concept to manufacturing, he has a proven track record of successful projects. Ezra’s collaborative approach and problem-solving skills set him apart. He also enjoys motorsports, outdoor adventures, and traveling.
AREF ZEBIAN
Design & Brand Intern
Aref’s specialty lies with his ability to contribute fresh ideas for concept ideation and design strategy. As a young designer, pursuing a BFA in Industrial Design at SCAD, Aref stays ahead of the curve, tapped into emerging trends and technologies. This forward-thinking perspective enables him to bring innovative solutions and cutting-edge insights.
SEBASTIAN GOMEZ-PUERTO
Managing Director
Design-first founder who created General Populace as the "go-to" product development company for others to turn their ideas into reality. Sebastian has worked with Ammunition Group and Pininfarina to develop products for his past ventures. He holds an MBA from Babson College and an MA in Industrial Design from SCAD.
AREF ZEBIAN
Jr. Industrial & Brand Designer
Aref’s specialty lies with his ability to contribute fresh ideas for concept ideation and design strategy. As a young designer, pursuing a BFA in Industrial Design at SCAD, Aref stays ahead of the curve, tapped into emerging trends and technologies. This forward-thinking perspective enables him to bring innovative solutions and cutting-edge insights.
SEBASTIAN GOMEZ-PUERTO
Managing Director
Design-first founder who created General Populace as the "go-to" product development company for others to turn their ideas into reality. Sebastian has worked with Ammunition Group and Pininfarina to develop products for his past ventures. He holds an MBA from Babson College and an MA in Industrial Design from SCAD.