The best industrial designers for startups.
We believe good product design and development shouldn't be out of reach. So we created a subscription service to turn your ideas into reality.
Pause and cancel at anytime.
OUR PROMISE
Good products,
generous pricing,
genuine people, period.
All our plans are created to provide a complete suite of industrial design and product development services normally only offered at premium high-end studios.*
Now available to you for one flat monthly fee.
*Product manufacturing, commercialization, and production-ready engineering are not included in our plans and are the sole responsibility of the client.
OUR SERVICES
Unlock your startup's potential
with our hassle free monthly package, designed to bring your product to life.
Product Development Plus
$8,999
per month
general populace. provides our
engineering and design talent to
bring your product to life.
Our team will meticulously design every detail of your product, from its form to how each part seamlessly fits together, ensuring it functions and operates exactly as intended.
Concepting
Have an idea but need help bringing it to life? Our concepting package is perfect for startups looking to visualize and refine their vision.
Branding
We help startups build memorable brands with everything from strategic workshops and logos to typography and cohesive visual identities.
Packaging
Our packaging service elevates your product, offering everything from mockups to final design and vendor coordination—we’ve got you covered.
WHAT YOU GET
A different approach to product
design and development.
Concepting
Have an idea but need help bringing it to life? Our concepting package is perfect for startups looking to visualize and refine their vision.
Branding
We help startups build lasting brands with everything from strategic workshops and logos to typography and cohesive visual identities.
Packaging
Our packaging service elevates your product, offering everything from mockups to final design and vendor coordination—we’ve got you.
In the end you receive so much from our services including:
-
Prototype-ready 3D file with form and fit specs
-
Orthographic prototype-ready tech drawings
-
Design research and concept ideation presentation
-
Visualization package with product renders
-
Color, material, and finish specifications
-
Transparent client progress monitoring and collaboration platform
OUR COMPANY
general populace. in numbers
3
Industrial Designers
20
Years of collective experience
191
Projects completed
$20m
Value created
for clients
OUR WORK
Product design examples.
